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Case Study
CareerFoundry PM Bootcamp - 2024
Faced with declining engagement, I led a revitalization strategy for Aperture, focusing on UX improvements, competitor analysis, and user feedback integration. By refining the UI, addressing pain points, and introducing strategic new features, I developed a data-driven plan to boost retention and enhance the user experience.
Case Study
Personal Project - 2024
With a wave of new hires, Leaf & Bloom needed a strategy to streamline operations, enhance productivity, and drive profitability. This case study explores how I leveraged process improvements, data-driven insights, and user feedback to develop a scalable solution that supports both business growth and employee efficiency.
Mobile Application
Personal Project - 2023
Let’s Eat is a mobile app designed to seamlessly integrate with grocery retailers, offering users a frictionless meal-planning experience. By allowing users to browse recipes and instantly add ingredients to their shopping cart, the app eliminates the hassle of toggling between multiple tabs—streamlining grocery shopping and enhancing convenience.
Case Study
Experimental Research Course - UTD - 2022
This study explores the relationship between income levels and subscription service spending, uncovering key trends in consumer behavior, budgeting habits, and discretionary spending. By analyzing spending patterns, I identified insights that can help businesses optimize pricing strategies and tailor subscription models to different income segments.
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